In recent years, the food and beverage industry—which feeds every one of us—has been subject to slow degredation of quality and ideologies. Companies have slowly transitioned from offering use the tastiest meals with the highest quality ingredients for the lowest price, to maximising profits with highly-processed chemicals designed to mimick the taste of whole foods for a fraction of the price. Such has resulted in the rise of the 'ultra-processed food' , and has diluted the concentration of genuine food in supermarkets among a mess of high-sugar, addictive chemical blends.